How to Write an Effective About Page for Your Business

Wiki Article

An “About” page might seem like a small part of your website, but it plays a big role. Visitors often check this page to learn more about the people behind a business before making a decision to buy a product, sign up for a service, or even just reach out. A good About page builds trust, shows your personality, and helps folks feel connected to your brand.

So how can you write an effective About page for your business? First, think about your story. People are curious about how and why your business began. Don’t be shy to share what inspired you, what your values are, or what problem you’re trying to solve. For example, you can briefly explain where you came up with the idea and what motivates you to keep going. Share it in a natural way, almost like telling a friend.

Keep the language simple and friendly. Avoid using too many industry terms or buzzwords. It’s better if people from different backgrounds can easily understand who you are and what you do. Remember, it’s okay to sound human—your visitors will like that.

Add some photos or a short video. A picture of you, your team, or your workspace goes a long way in making the page feel real. People like to see who they’re doing business with.

Also, don’t forget to include a clear statement about what your business does. Even if your story is interesting, your visitor needs to know what you offer and how you help people. Make it short and clear—one or two sentences is often enough.

Lastly, remember to add a way for people to contact you, or at least give them a link to another page where they can learn more or take action. This could be a contact form, your services page, or your shop. If you’re looking for examples, the team at https://duckwebdesign.com/has done a great job creating sites that balance personality and purpose.

Your About page should reflect who you are, not just what you sell. Write it in your own voice, add a bit of your journey, and focus on helping your visitors feel like they’re in the right place. Take a little time with this page—it’s worth it.